Your next three moves
Move the business forward.
Start with your account. Sign in and choose the business, state, and pathway you want this command center to follow.
Your business command center
Do the next right thing. Today.
No hunting through a course library. This page turns your saved launch, customer pipeline, monthly numbers, renewals, and credit foundation into the next three moves for this business.
Choose a businessChoose a stateChoose a pathway
Business signal
What needs attention.
0%Launch progress
0Active prospects
0Follow-ups due
0Deadlines in 30 days
Your operating data stays useful. Export your Business OS whenever you want. Do not store Social Security numbers, banking credentials, health records, or other sensitive personal information in this workspace.
PublicProof Academy
From ideas
to income.
We do not just teach you how to start. We walk you from “Can I really do this?” to your first dollar.
Build financialfreedom
on your terms.
IDEASPLANSACTIONINCOME
Verify it before you buy
The work is the proof.
No invented success stories and no hidden email wall. Inspect the research, open a complete pathway, and try the fit experience before choosing a plan.
The PublicProof Day One Experience
From “Can I?”
to first dollar.
Start with a free, no-email-wall Reality Check. Get the real route, finish the work in order, and turn every serious milestone into proof you are proud to share.
1 Reality Check2 Personal Launch Route3 Launch Passport4 Draft Day5 Open for Business6 First Dollar
Business Pathways
Choose a business. Build your future.
Real training. Real tools. Real requirements. Pick a lane and get started.
How the Academy Works
A clear path from idea to income.
Everything you need. Nothing you don’t.
Real education. Real resources. Real action.
Featured Resources
Tools to help you start faster.
Working resources, guided tools, and launch-ready systems.
Your Next Chapter Starts Here
More businesses.
More opportunities. More financial freedom.
Free Business Fit Finder
Stop guessing.
Find the work that fits you.
This is not a personality horoscope. Thirteen practical questions compare your budget, schedule, strengths, sales comfort, equipment, regulation tolerance, and income goals against every researched Academy pathway. You get the best three choices, the reason each fits, and the tradeoff you need to face.
No email wall46 researched pathwaysTop 3 with honest tradeoffsRetake anytime
Question 1 of 13
Choose the answer that is closest to your real situation.
Your three strongest starting lanes
Your best business matches
Use this as a decision aid, not a promise. A high match score does not guarantee demand, income, financing, licensing, or business success. Validate the offer with real prospective customers and confirm the state and local requirements before spending heavily.
Step 1 · Facility route
What are you opening?
1/7
Your Wisconsin readiness map
Your readiness route
0%
Preparation completion
This is not an approval probability or legal eligibility score. It only measures objective preparation items reported complete.
Conditions and next moves
Turn this into a complete launch plan
The $499 Guided Launch pathway organizes direct official filing links and downloadable forms, supporting documents, field explanations, deadlines, and update alerts in the right order.
PublicProof Day One · Free Reality Check
Know the truth.Then build.
See the real Wisconsin route for a commercial cleaning business before you pay a coach, buy equipment, or promise a customer the wrong thing.
No email wall. No fake approval score. No made-up all-in cost.
0%planning readiness
Your Wisconsin Reality Check
Commercial Cleaning
Core launch checks8
Known government feesFrom $0
Planning window2–4 weeks
Biggest risk to clear first
Your route at a glance
Known government fees
These are sourced filing fees, not an all-in startup budget. Insurance, equipment, supplies, banking, local permits, and professional help vary.
| Item | When it applies | Current fee |
|---|
Your next three moves
Official source receipts
Wisconsin DFI · Form an LLCOnline Articles of Organization · reviewed Sep. 9, 2026Wisconsin DFI · Entity fees$130 online LLC, $25 online annual report · reviewed Sep. 9, 2026IRS · Get an EINDirect IRS application is free · reviewed Sep. 9, 2026Wisconsin DOR · Business Tax Registration$20 first covered permit · reviewed Sep. 9, 2026Wisconsin DOR · Cleaning taxabilityJanitorial and property-cleaning distinction · reviewed Sep. 9, 2026Wisconsin DWD · Workers’ compensationEmployee and wage triggers · reviewed Sep. 9, 2026OSHA · Hazard CommunicationLabels, safety data sheets, and worker training · reviewed Sep. 9, 2026Wisconsin DOR · Sales and use taxRates, permits, and address lookup · reviewed Sep. 9, 2026
General educational planning only. This is not legal, tax, insurance, licensing, or agency approval. The score measures self-reported launch preparation, not eligibility or probability of success. Confirm local rules with your city, town, county, and qualified professionals before spending or operating.
Saved
Rule desk
Freshness is the product.
Every material requirement needs an official source, responsible agency, effective date, last-reviewed date, trigger, renewal rule, and human approval status.
Verified · Sep. 9, 2026
Domestic BOI reporting
U.S.-created companies are currently exempt. Foreign entities registered in the U.S. can still have reporting duties.
Verified · Sep. 9, 2026
IRS e-file provider timing
The IRS says approval can take up to 45 days. PublicProof sells tax-practice launches before filing season, never as instant January income.
Fact pattern required · Sep. 9, 2026
Wisconsin cleaning taxability
Routine repetitive janitorial services can be treated differently from cleaning tangible personal property. The exact service mix must be checked.
Service boundary
Who is allowed to do what?
Document organization, many business filings, EIN assistance, capability statements, deadline tracking, and bank-ready dossiers.
License applications, personal declarations, background questions, banking ID checks, and other owner-signed submissions.
Insurance placement, individualized legal or tax advice, tax-return preparation, and other regulated professional work.
Tax season center
Same season. Two different customers.
PublicProof never sells a February beginner the fantasy of instantly opening an e-file practice. The launch calendar and the panic calendar are separate.
Start a tax preparation business
Build early enough for registration, suitability, security, software, training, and client acquisition.
- Entity, EIN, banking, bookkeeping, and insurance review
- PTIN for each paid federal return preparer
- EFIN application for the firm that will e-file
- Written Information Security Plan and data controls
- Software, due diligence, intake, pricing, retention, staffing, and marketing
Business tax readiness
Help existing owners organize clean records and hand a usable file to their CPA, EA, or preparer.
- Income, expense, receipt, mileage, contractor, and payroll records
- W-9 collection, 1099 workflow, sales-tax and estimated-tax checklists
- Profit and loss, balance sheet, bank reconciliation, and exception list
- Questions and missing documents organized for the licensed preparer
- No return preparation or personalized tax advice by unqualified staff
PublicProof Academy
Learn it. Build it. Profit.
This is the complete business-building system. Members can take the free DIY route, use the guided tools, or pay PublicProof to implement the work. Every lesson explains the decision, the cost, the steps, the proof to save, the mistakes to avoid, and the official source.
10complete stages
80+lessons mapped
4working guided tools
20+industry routes
Every lesson tells the truthWho needs it, who does not, what it costs, and what can go wrong.
Every lesson produces proofA checklist, document, decision, account, record, or completed action.
Every lesson gives two routesFree DIY instructions and optional PublicProof implementation.
Every changing rule has a receiptAgency link, review date, update status, and future multilingual export.
Universal launch workspace
Build the company in order.
The legal and money foundation applies to almost every U.S. business. Industry licensing gets layered on after it.
Select a launch stage
Guided business pathways
Different businesses. Different rules.
The universal foundation stays consistent. Licensing, property, training, inspections, staffing, insurance, and renewals change by industry.
The PublicProof completion standard
A row counts as sourced only when it names the responsible agency, the official form or page, the government fee, and the date a human checked it. Miss one and the row does not count, and the pathway stays Draft. A pathway reads “Ready to call” when everything we can source is sourced and what is left is a call only you can make, such as your city or your own county. It reads “Fully sourced” only when nothing is left open. We never tell you your business is ready to launch. That is not ours to say.
Receipt 01Responsible agency
Receipt 02Form / official page
Receipt 03Government fee
Receipt 04Verified date
50 states + 6 U.S. jurisdictions research library
Wisconsin business pathways
Choose where you plan to operate. The state or jurisdiction foundation, licensing answer, official source, form, fee, and verification date will change with your selection.
54 nationwide pathways with location-specific launch gatesLoading state coverage...
Browse one category at a time
All business pathways
54 nationwide blueprints · 4 Wisconsin routers · 4 in research queue
Wisconsin 3–4 Bed AFH
DQA licensing, property readiness, program statement, financial documents, policies, background routing, and HCBS preparation.
Wisconsin 1–2 Bed AFH
Certification through one MCO, county human service agency, or IRIS, with contracting, demand, property, and agency-specific filing links and downloadable forms.
Wisconsin Child Care
Separate certified care, licensed family care, licensed group care, and day camp before starting the portal process.
Wisconsin Food Business
Route home bakery, restaurant, catering, mobile food, retail sales, and wholesale processing before buying equipment.
Wisconsin CBRF
Separate path generally used for five or more unrelated adults. Capacity, resident group, administrator, training, building, life safety, and operations.
Research and build queueNon-Medical Home Care Agency
Service scope, state and payer routes, workforce, visits, EVV, wage controls, safety, continuity, pricing, and quality.
Home Health Agency
The current CMS enrollment moratorium, state licensure, clinical governance, certification, patient acceptance, billing, QAPI, and survey readiness.
Veteran Supportive or Transitional Housing
Housing model, competitive funding, property, civil rights, admissions, supportive services, budget, safety, and outcomes.
Trucking & Motor Carrier
Intrastate or interstate authority, USDOT, insurance, vehicle credentials, IRP, IFTA, UCR, safety, and recordkeeping.
Research and build queueContractors & Skilled Trades
Trade credentials, qualifiers, local permits, insurance, bonds, contracts, change orders, safety, estimating, and job costing.
Research and build queueCommercial Cleaning
State taxability and licensing receipts, local call sheet, walk-through, bid calculator, recurring scopes, quality control, and first commercial accounts.
Medical Courier
Route the cargo, contracts, vehicle and insurance needs, privacy exposure, specimen-packaging triggers, chain of custody, pricing, and buyers.
Local Courier & Delivery
Delivery model, driver setup, vehicle risk, proof of delivery, route pricing, claims, dispatch, and local business accounts.
Pressure Washing
Property pre-check, environmental and wastewater questions, surface-risk controls, estimating, commercial maintenance, and route density.
Mobile Notary
Commission route, bond or insurance distinctions, lawful fees, prohibited legal advice, recordkeeping, travel pricing, and client channels.
Bookkeeping Service
Service boundary, secure onboarding, chart of accounts intake, monthly close, cleanup pricing, reporting, retainers, and first client niches.
Tax Preparation Business
PTIN and EFIN routes, security planning, software, due diligence, intake, pricing, retention, staffing, and a responsible launch calendar.
Dog Walking
Service area, visit rules, keys and access, pet profiles, incident handling, route density, recurring packages, and first neighborhoods.
Pet Waste Removal
Route density, safe handling, disposal confirmation, recurring billing, yard access, HOA packages, equipment, and first customer route.
Airbnb Turnover Cleaning
Calendar-driven operations, reset standards, linen options, damage reports, supply restocking, property-manager pricing, and backups.
Junk Removal
Load pricing, legal disposal, prohibited materials, vehicle and labor risk, dump-fee math, property protection, and commercial accounts.
Mobile Detailing
Mobile setup, water and runoff checks, condition photos, chemical records, package pricing, fleet contracts, and damage controls.
Home Bakery / Cottage Food
Allowed foods, labeling, sales channels, local confirmation, kitchen boundaries, batch records, pricing, markets, and wholesale limits.
Lawn Care and Landscaping
Season pricing, route density, the chemical-application line, and the winter pairing that keeps the equipment working.
Window Cleaning
Ground versus height, pane-and-route pricing, the taxability question, and the storefront routes that bill monthly.
Snow Removal
Contract shape, trigger depth, your state tax answer, and how to stack it on the customers you already serve.
Handyman Service
Your state contractor threshold, financial responsibility requirements, small-job pricing, and repeat buyers.
Social Media Management
One repeatable deliverable, retainer discipline, client account ownership, and the first five retainers.
Web Design and Care
Build plus care pricing, the ownership clause, change-order discipline, and selling the outcome instead of the site.
Virtual Assistant Service
Picking a lane, retainer blocks, data handling, and keeping clients long enough to raise the rate.
Handmade and Etsy Shop
Product classification, labeling rules by category, real cost pricing, and building a list off the platform.
Print on Demand Shop
What you may not print, design clearance, thin-margin pricing, and owning a niche.
Home Staging
Owned versus rented inventory, three pricing models, the licensing line, and selling to listing agents.
Photo Booth Rental
Booth type, venue insurance limits, package pricing with overtime, and getting on vendor lists.
DJ Service
The music licensing question, setup time as billable time, redundancy, and the referral loop.
Personal Training
Certification and insurance, the scope boundary, package pricing, and choosing where you work.
Dog Training
Format choice, bite-incident handling, program pricing, and veterinary referral relationships.
Natural Hair Braiding
Your state licensing or exemption answer, where it stops, time-and-hair pricing, and filling the calendar.
Salon Suite and Booth Rental
Facility versus practitioner licensing, what each tenant must hold, and keeping suites full.
TikTok Shop
Seller verification, product clearance, unit economics, content and affiliate operations, fulfillment, returns, records, and account health.
Medical Billing & Revenue Cycle
Specialty scope, HIPAA readiness, claim lifecycle, documentation escalation, denials, reporting, security, and fraud-and-abuse boundaries.
Provider Credentialing & Enrollment
Authorization, primary-source verification, PECOS and payer tracking, discrepancies, expirations, revalidation, and client reporting.
AI Automation & Workflow Consulting
Workflow discovery, risk screening, data controls, human handoff, testing, deployment, change control, and measured improvement.
AI Receptionist Implementation
Consent gate, call flows, knowledge boundaries, booking, escalation, QA, staged launch, outcomes, and ongoing governance.
Non-Emergency Medical Transportation
Payer model, provider enrollment, driver and vehicle qualification, dispatch, trip evidence, route margin, safety, and program integrity.
DMEPOS Supplier
Product and payer route, location, enrollment, licenses, accreditation, bond, orders, inventory, delivery, billing, and revalidation.
Healthcare Staffing Agency
Client contracts, agency registration, worker credentialing, host safety duties, scheduling, payroll, margin, incidents, and renewals.
Mobile Phlebotomy Service
Collection versus testing, professional scope, lab contracts, exposure controls, patient identity, specimen integrity, transport, and pricing.
Adult Family Home or Adult Foster Care
Resident and capacity classification, state route, property approval, resident rights, staffing, operations, economics, and inspection readiness.
Assisted Living or Group Home
Program classification, regulators, property and life safety, person-centered services, staffing, medication, finances, and pre-opening review.
Recovery Residence or Sober Living Home
Recovery level, certification, fair housing, ethical admissions, resident rights, treatment boundary, economics, safety, and outcomes.
Reentry or Transitional Housing
Private housing versus custodial contracts, procurement, property, admissions, services, resident rights, security, economics, and outcomes.
Rooming or Boarding House
Local property classification, occupancy, fire and building review, fair screening, leasing, shared-house operations, economics, and renewals.
Adult Day Services
Community-care operations, property, staffing, participants, transportation, payers, economics, quality, and survey readiness.
Hospice Agency
Active CMS enrollment gate, licensure, certification, clinical governance, eligibility, workforce, billing, QAPI, and survey readiness.
Senior Placement and Care Referral
Transparent compensation, provider verification, consent, privacy, fair recommendations, introductions, economics, and complaint control.
Aging-in-Place Home Modifications
Licenses, permits, assessment partners, measurements, scope, installation, job costs, warranty, and funding sources.
Cybersecurity and Compliance Consulting
NIST CSF scope, competence, authorization, assessment, remediation, change control, validation, evidence, and recurring governance.
Medical Spa and Weight-Loss Clinic
Ownership, clinical authority, pharmacy and drug controls, patient safety, truthful marketing, service economics, and quality.
Commercial Drone Services
Part 107 pilots, aircraft, Remote ID, airspace, mission planning, flight safety, data, pricing, and renewals.
AI Governance and Risk Consulting
NIST AI RMF governance, inventory, impact assessment, controls, evaluation, oversight, incidents, and evidence.
E-commerce & Digital Products
Sales tax, supplier terms, fulfillment, returns, privacy, subscriptions, chargebacks, product claims, and content rights.
Research and build queueCreative & Digital Services
Content creation, video editing, photography, podcast production, graphic design, web design, social media, SEO, branding, UGC, online coaching, course creation, AI implementation, automation consulting, and more.
Pathway rooms entering verification Business Credit Foundation
Build a business
lenders can understand.
A guided monthly program for owners who want their entity, banking, records, payment habits, business credit profiles, and funding documents built in the right order. We help you organize and execute. We do not sell fake tradelines, CPNs, shelf-company history, or guaranteed approvals.
Step-by-step workspaceProgress saved by businessOfficial source linksMonthly review rhythm
What you are actually building
Foundation before applications.
Most owners apply too early. This program builds the records and habits that make a business easier to verify and evaluate.
One consistent business
Legal name, address, phone, EIN, registrations, licenses, bank records, and public profiles should describe the same real company.
Clean separation and records
Business checking, bookkeeping, tax reserve, invoices, receipts, reconciliation, and cash-flow visibility before more debt.
A documented repayment case
Revenue, time in business, owner credit, collateral, debt, cash flow, industry risk, and use of funds can all affect a lender decision.
Progress saving requires an active Academy membership. You can review the full roadmap for free. Sign in and start the monthly program to check off steps and sync them across devices.
Your step-by-step roadmap
Ten stages. No magic shortcuts.
Mark a step only when the record exists and you have verified it. The checklist is saved separately for each business and state route.
Legal identity consistency
Confirm active entity status, exact legal name, operating address, phone, domain email, registrations, licenses, and insurance records.
Free EIN and tax identity
Apply directly with the IRS when needed. The IRS issues EINs free. Form the legal entity first when the EIN belongs to an LLC or corporation.
Separate business money
Open business checking with required formation and identity records. Keep personal and business activity separate and reconcile monthly.
Bookkeeping and cash control
Track income, expenses, receipts, taxes, owner contributions, debt, and monthly results. A clean file matters more than a decorative business plan.
Business credit profiles
Check whether the company has a D-U-N-S Number and business credit file. Request or update information directly. D-U-N-S is free and is not required simply to operate.
Useful vendor accounts
Consider only vendors the business genuinely needs. Confirm fees, terms, minimums, personal guarantees, and whether and when the vendor reports.
Payment discipline
Calendar every due date, keep a cash buffer, pay agreed obligations on time, and avoid unnecessary utilization. Never borrow only to manufacture activity.
Responsible revolving credit
Compare APR, fees, reporting, rewards, limits, personal guarantees, and repayment plan. Apply selectively after the business has a real use and capacity.
Funding readiness file
Prepare current financial statements, tax returns, bank statements, debt schedule, ownership information, licenses, projections, and a specific use-of-funds plan.
Monthly and quarterly review
Review reports, payments, balances, cash flow, profile accuracy, upcoming renewals, and whether new credit still supports a profitable business need.
Sign in and activate membership to save this roadmap.
Working tools
What keeps the membership useful.
Return every month to maintain the foundation, not just once to collect a list.
Credit readiness review
Recheck payments, balances, utilization, cash, profile accuracy, and one next action.
Funding file refresh
Update financials, debt, owner information, use of funds, and comparison notes before speaking with lenders.
Renewal and record calendar
Keep entity reports, licenses, insurance, taxes, and account reviews from quietly going late.
Get an EIN free at IRS.gov ↗SBA business bank account guide ↗Request a free D-U-N-S Number ↗Get a UEI for federal contracting ↗Prepare for SBA Lender Match ↗Find a certified CDFI ↗
Live operating desks
Answers that stay useful after launch.
Use the official-source watch list, researched local checks, and capital directory as your business grows.
Opportunity Radar
See the strongest current demand signals, the barrier behind each one, and the complete Academy pathway.
Open Opportunity Radar →Capital Finder
Search SBA microlender and certified CDFI directory records, then verify fit directly.
Open Capital Finder →Source Watch
See the verification baseline, change risk, and corrections behind Academy guidance.
Open Source Watch →Local Requirements
Review verified city checks and exact agency questions without treating missing cities as cleared.
Open Local Pilot →What this program is not
- Not consumer credit repair or dispute representation
- Not a lender, broker, or guaranteed funding service
- No CPNs, synthetic identities, shelf companies, or fake tradelines
- No promise of a score, limit, approval, or no-personal-guarantee account
- No collection of Social Security numbers or bank logins
- No instruction to misstate revenue, ownership, address, or time in business
Lenders and credit bureaus use their own models and requirements. Personal credit, revenue, cash flow, collateral, industry, time in business, and ability to repay may matter. PublicProof provides education and organization, not individualized legal, tax, accounting, licensing, lending, clinical, or credit-repair advice.
National compliance spine
Loading the current state desk…
Opening the source-backed federal and state layer.
Choose how you want help
One membership. Three optional launch packages.
The $49 membership is the ongoing operating school. The one-time launch packages add deeper help for one selected business pathway. Government, insurance, legal, accounting, software, and third-party charges are never included unless the checkout says so.
50 states + 6 U.S. jurisdictions published
Confirm your state or U.S. jurisdiction before buying pathway help.
Choose one of 56 published location layers. Your selection changes the official agencies, forms, fees, and confirmation steps shown in the pathway.
View all covered locations
All 50 states, Washington, D.C., Puerto Rico, Guam, U.S. Virgin Islands, American Samoa, and Northern Mariana Islands. Federal lessons and universal operating tools apply nationwide.
Know exactly what you are buying.
Every paid option is education and an organized workspace. PublicProof does not file government applications, make professional decisions, or guarantee approval, customers, funding, or income.
| What changes | Membership | Start Simple | Guided Launch | Launch Complete |
|---|---|---|---|---|
| Best fit | Ongoing self-guided operating system | One lower-complexity service | One route with forms and proof to organize | One regulated, staffed, or inspection-heavy route |
| What you receive | All lessons, previews, customer tools, Business OS, and saved progress | Selected pathway, state steps, local call sheet, pricing, and first-customer tools | Selected pathway workspace, official links, document tracker, and field help | Guided Launch plus policy, employee-file, and inspection-readiness starters |
| Human professional review | Not included | Not included | Not included unless separately stated in writing | Not included unless separately stated in writing |
| Updates | While membership is active | 12 months for the selected pathway | 12 months for the selected pathway | 12 months of Academy access |
Ongoing membership
Learn, launch, sell, and keep operating
Best when you want the complete self-guided Academy and continuing business tools.
Best long-term value
Academy Membership
$49 per month
For owners who want the complete learning and operating system across every available pathway.
- All Academy lessons and pathway previews
- Universal launch workspace with saved progress
- First 10 Customers system and opportunity board
- Business Credit Foundation roadmap
- Monthly Business OS, renewal calendar, and route export
- Current Academy lesson and rule updates
One-time pathway help
Go deeper on one business
Choose this lane when you want a more structured package for one selected pathway. These are not additional monthly subscriptions.
Start Simple
$299 one-time
For a lower-complexity service route you will complete yourself.
- One selected simple-service pathway
- Verified federal and available state steps
- Local confirmation call sheet
- Pricing and first-customer tools
- 12 months of pathway updates
Guided Launch
$499 one-time
For a route that needs organized forms, proof, and system-guided decisions.
- One selected pathway launch workspace
- Direct official form and filing links
- Supporting-document tracker
- Plain-language field help
- 12 months of pathway updates
Launch Complete
$799 one-time
For pathways with licensing, inspections, workers, or higher operational risk.
- Everything in Guided Launch
- Policy starter system
- Employee-file templates
- Inspection-readiness organization
- 12 months of Academy access
Audit the sourcesReview official links, verification dates, change risk, and corrections.Read the change logSee exactly what was published, corrected, or left for agency confirmation.
Not sure?Start with the free Business Fit Finder. It saves your strongest pathway before you choose a paid option.
Before checkout: PublicProof Academy provides business education, organization, working tools, and source links. It does not form an attorney-client, accountant-client, lender, credit-repair, insurance, or government relationship and does not guarantee approval, funding, customers, income, or legal readiness.
First 10 Customers system
Stop collecting ideas. Start conversations.
Build one clear offer, choose the people most likely to need it, work a measurable weekly plan, and keep every real opportunity from disappearing after the first contact.
Membership workspace. Sign in with active Academy access to save a customer plan and opportunity board for each business.
Your first 10 sprint
Work the order. Do not hide behind setup.
This system turns a business idea into a weekly sales habit. Complete the customer plan, build a real prospect list, start relevant conversations, follow up, and record what the market teaches you.
1. DefineOne offer, one buyer, one painful problem, and a price you can explain.
2. Find 25Identify people or businesses that visibly fit. Research before contacting.
3. ConverseLead with one true observation and one useful question. No feature dump.
4. Follow throughEvery real opportunity gets a date, an owner, and one next action until closed.
Start by saving the customer plan below.Your sprint score will update from actions you actually record.
Customer growth command center
Acquisition brings them in. The system keeps them.
Every customer moves through one visible lifecycle. The next action, permission status, money collected, service date, satisfaction, review, referral, and rebooking opportunity stay attached to the same record.
Three-lane acquisition system
Do not bet the business on one door.
Choose three different ways to reach the same buyer. Run the primary lane consistently, use the secondary lane to create leverage, and keep the backup lane ready when the market or season changes.
Operating rule: Test each lane with a defined activity target for 30 days. Compare conversations, qualified opportunities, sales, cash collected, time, and cost. Improve or replace the weakest lane based on evidence, not frustration after three attempts.
One offer, one buyer
Build something you can actually sell.
Describe the customer outcome. Do not lead with equipment, an LLC, a logo, or software.
No customer plan saved yet.
A real plan names the offer, buyer, problem, channel, and weekly actions.
Conversation starter
Use a human first message.
Replace the observation with something true. The first touch asks one question. It does not dump every feature or send five links.
Conversation lab
Use the right sales conversation for the situation.
Acquisition gets somebody into the conversation. Selling helps both sides decide whether there is a real fit. Practice more than one style instead of forcing every buyer through the same script.
Question-led rule: Ask only what helps the buyer think clearly. Listen to the answer. Do not manufacture fear, exaggerate consequences, fake scarcity, or pressure somebody who is not a fit.
Lifecycle board
Every relationship gets a next step.
Customer onboarding
Make the first 30 days feel organized.
Save one reusable plan for this business. The generated welcome and check-in messages use the offer and expectations you enter.
Retention program
Give good customers a reason to return.
Follow-up and win-back center
Use the relationship, not a blast.
Messages change by lifecycle stage and permission status. An opt-out blocks promotional scripts.
Retention dashboard
See where revenue is leaking.
Weekly execution
The numbers you control.
Revenue is not guaranteed. You can control whether you identify prospects, start conversations, follow up, ask for the sale, and record the outcome.
Open to members and visitors
Hundreds of minds.
One better platform.
Tell us what would make PublicProof Academy faster, clearer, more useful, or more accessible. You do not need an account. Suggestions go to a private review inbox and are never published with your identity.
Community signal
—ideas received through this desk
Loading the community signal...
What happens next
- The idea receives a private tracking code.
- PublicProof reviews the problem, reach, evidence, effort, and safety.
- Repeated needs influence the roadmap. Popularity alone does not override truth, privacy, or compliance.
- Shipped improvements are recorded on the product updates page.
Suggestion box
What should we make better?
Describe the problem and the result you want. Names and email addresses are optional for visitors.
Do not include Social Security numbers, bank information, passwords, health information, customer records, or confidential business data.
The company after launch day
Start clean. Operate on purpose. Stay ready.
Your LLC and EIN are the beginning, not the finish line. This workspace keeps the money review, renewals, owned audience, business-credit readiness, and operating rhythm attached to the business you are building.
Membership tool preview. Sign in with active Academy access to save a Business OS for every business and state route.
Monthly business pulse
Know what moved.
Use your own business records. This is an operating review, not accounting or tax advice.
No review saved for this route yet.
Start with accurate numbers, even if some are zero.
Renewal calendar
Do not let the business expire quietly.
Track filing, tax, insurance, license, permit, contract, domain, and certification dates. Verify every date with the responsible source.
Owned audience
Build the list before you need it.
Only count contacts you can lawfully contact for the intended message. Buying a list is not the same as building an owned audience.
Business-credit readiness
Build credibility without fake shortcuts.
The Academy does not repair credit, promise a score, or guarantee financing. This tracker documents foundational consistency.
24-month scorecard
See the trend, not one good week.
Each monthly pulse stays attached to this business route. The newest 24 months remain visible.
90-day operating review
Choose the next constraint.
Record what is working, what is blocking growth, and the one result the next quarter must produce.
Proof log
Do not let good work disappear.
Track proof you can later turn into a review, referral, case study, sales example, or team lesson. Do not store private customer information here.
Operating coverage
See what is protected.
This is checklist coverage, not a credit score, legal opinion, or business valuation.
0%Complete the operating controls below to build coverage.
Monthly memoryNumbers and priorities stay attached to this business route.
Renewal memoryRecurring obligations stay visible instead of living in someone's head.
Portable recordsDownload a route backup whenever you want. Useful history should create trust, not lock-in.
Annual foundation refresh
Keep the company clean.
Review once a year and whenever ownership, address, services, employees, or states change. Verify each obligation with the responsible source.
Growth gates
Change the system before the business changes.
Mark a gate only after its planning checklist is complete. A marked gate is an owner record, not government approval.
No growth gates recorded yet.
The next gate should match what the business is actually about to do.
Funding readiness room
Prepare the file before asking for money.
This organizer does not broker a loan, repair credit, select a lender, estimate approval, or guarantee funding. Do not store Social Security numbers, bank credentials, full credit reports, or unredacted identity documents here.
0 of 8 readiness records marked.
A complete organizer is not an approval. Each lender makes its own decision and sets its own requirements.
What stays valuable for years
A business changes. The pathway should change with it.
The long-term membership is built around recurring decisions, not an endless pile of videos.
Rule-change watchState and federal receipts are reviewed before old guidance becomes a costly assumption.
Stage-change playbooksHiring, vehicles, contracts, new locations, funding, and succession activate different work.
Monthly operating historyThe member sees patterns and keeps one next priority attached to the right business.
Owned audience and proofPermission, follow-up, reviews, referrals, and case-study evidence compound over time.
Portable recordsThe owner can export the route record. Continued value comes from updates and guidance, not hostage data.
Choose a business route, sign in, and activate Academy access to begin.
Where automation adds value: this workspace is designed to feed approved reminders, course assignments, office-hour invitations, review requests, and member check-ins through PublicProof's customer system. Sensitive identity numbers, bank credentials, full credit reports, medical information, and unredacted government documents do not belong in this workspace.
Give someone a real starting point
Give them more than advice. Give them a pathway.
Help a future business owner move from an idea to a clean foundation, a working customer system, and years of smarter operating habits.
Ideas to incomePublicProof Academy · Founded for builders
Three ways to open the door
Choose the help you want to give.
Gifts, named sponsorships, and scholarship-pool support are kept separate so the purchaser and recipient always know what was purchased.
Published scholarship rubric
Need matters. Readiness matters. Paying does not improve the odds.
Scholarship rounds open only when funded access is available. Applicants do not pay to apply, and sponsors cannot select or review applicants.
What an award covers: noncash access to the program named in the award notice. It is not a cash payment, loan, tuition tax credit, college financial aid, or guarantee of business funding or success. Award timing and quantity depend on available funded access.
Scholarship status
Checking funded access...
Applications open only when the pool can fund at least one complete award.
No paid application. Applying never requires a purchase, donation, referral, or card.
Scholarship application
Show the plan, barrier, and commitment.
Sign in first. Applications are private and reviewed against the published 100-point rubric.
How recipient access works
One gift. One private claim.
1Choose the programBuy an existing Academy pathway at its listed price.
2We verify the purchaseAfter payment verification, the recipient signs in using the email named on the gift.
3They build privatelyThe sponsor cannot see progress or business records without separate permission.
4They choose whether to continueGift access never starts an automatic renewal on the recipient.
Recipients must be 18 or older for this first release. A parent-controlled learner experience for younger students requires separate privacy, contract, and feature controls.
Academy bursar
Build their Academy gift
Choose the program and tell us who should receive it.
PublicProof Academy is a business education membership. It is not an accredited college, degree-granting institution, lender, credit-repair company, or government agency. Programs do not provide college credit or guarantee licensing, financing, employment, income, or business success. Sponsorship payments are not represented as charitable donations or tax-deductible contributions.
Achievement that can be shown
Do the work. Earn the proof. Share the milestone.
PublicProof Academy awards recognize completed work and verified learning inside the Academy. Every badge names exactly what was earned, the criteria used, and what it does not represent.
Academy awards
Milestones worth celebrating.
These awards recognize progress. They are not occupational licenses or claims that a business is legally ready to operate.
01
First Brick Award
For turning an idea into a named, saved business pathway with the first foundation steps documented.
- Business profile saved
- Trade and state selected
- Reality Check completed
02
Foundation Builder Award
For documenting the core setup records required by the learner's selected pathway.
- Identity and entity records logged
- Money separation step completed
- Recordkeeping system documented
03
First Customer Proof Award
For completing the Academy customer-acquisition lessons and documenting a real first-customer milestone.
- Offer and audience documented
- Follow-up process saved
- Learner attestation plus evidence review
30
30-Day Operator Award
For maintaining a complete weekly operating rhythm for 30 days.
- Weekly money review
- Lead and follow-up review
- Customer-service review
90
90-Day Builder Award
For showing sustained work across the foundation, customer, and operating tracks.
- Three monthly reviews
- Progress evidence submitted
- Improvement plan completed
★
Community Builder Award
For helping another learner without making false promises or taking over their work.
- Helpful contribution documented
- Academy conduct standards met
- Recipient confirmation
Small, honest credentials
Certificates of completion, not government certification.
These credentials may launch only after the regulatory review and approval steps below are complete.
| Credential | What the learner must demonstrate | Credential wording |
|---|---|---|
| Business Foundation Essentials | Complete the foundation curriculum, pass the knowledge check, and submit the required planning artifacts. | PublicProof Academy Certificate of Completion |
| Permission-Based Audience Building | Build an opt-in form, consent record, welcome message, unsubscribe process, and list-maintenance checklist. | PublicProof Academy Verified Skill Badge |
| Small Business Recordkeeping Essentials | Demonstrate a clean sample chart of accounts, receipt workflow, reconciliation checklist, and document-retention plan. | PublicProof Academy Certificate of Completion |
| Customer Follow-Up Systems | Build a sample pipeline, response rules, follow-up sequence, opt-out handling, and escalation map. | PublicProof Academy Verified Skill Badge |
Issuance standard
What makes a credential real
- Published learning outcomes and scoring rubric
- Identity check appropriate to the credential
- Objective assessment with a recorded passing score
- Required work product or evidence
- Named issuer and issuance date
- Unique credential ID and public verification record
- Revocation and appeal policy
- Optional Open Badges-compatible digital record
Claims boundary
What we will never imply
- State licensure or permission to perform a regulated trade
- Accreditation, college credit, a degree, or government approval
- Guaranteed employment, financing, income, customers, or contracts
- Professional competence beyond the exact published assessment
- That a progress award is the same as a skills credential
- That paying for a course automatically earns a credential
Credential issuance is not active yet. Before the first certificate is sold or awarded, PublicProof must obtain a written Wisconsin Educational Approval Program determination, review every program and advertisement, publish the learner catalog, refund and complaint policies, and complete any approval required for serving Wisconsin or out-of-state learners. Achievement awards that only recognize in-platform progress must remain clearly separate from occupational credentials.
Your PublicProof account
Save the work. Keep the proof.
Your Reality Checks, business records, launch checklist, and proof milestones follow you across devices.
Source-backed
Every rule needs a receipt.
PublicProof explanations point back to the responsible agency. AI can summarize a change, but a human must approve it before the pathway updates.
Private Postsecondary School OversightWisconsin Educational Approval ProgramTraining Advertising StandardsFederal Trade CommissionCertification Mark RequirementsU.S. Patent and Trademark OfficeOpen Badges Standard1EdTech ConsortiumGet an EIN FreeInternal Revenue ServicePrepare for Lender ConversationsSBA Lender Match readiness checklistAuthorized SBA MicrolendersCurrent official intermediary listCertified CDFI DirectoryU.S. Treasury CDFI FundEarnings Claims Need ProofFederal Trade Commission, June 2026
Starting a BusinessInternal Revenue Service
Business RecordkeepingInternal Revenue Service
Plan Your BusinessU.S. Small Business Administration
Launch Your BusinessU.S. Small Business Administration
Current BOI Reporting RulesFinancial Crimes Enforcement Network
Become an Authorized E-file ProviderIRS, approval can take up to 45 days
Current PTIN RequirementsInternal Revenue Service
Written Information Security PlanIRS Publication 5708
What Is Taxable in WisconsinWisconsin Department of Revenue
UEI and Entity RegistrationSAM.gov
Business Registration and Annual ReportsWisconsin DFI
Opening a 3–4 Bed AFHWisconsin Department of Health Services
1–2 Bed Certification StandardsWisconsin Department of Health Services
Offenses Affecting Eligibility, P-00274Wisconsin DHS, April 2026
Rehabilitation Review ProgramWisconsin Department of Health Services
Starting Licensed Child CareWisconsin Department of Children and Families
Current Child Care CategoriesWisconsin Department of Children and Families
Food and Retail LicensesWisconsin DATCP
Mobile Food EstablishmentsWisconsin DATCP
Motor Carrier Startup PacketWisconsin Department of Transportation
Professional and Trades LicensingWisconsin DSPS